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OUR STORY
Elias Antoun is a Lebanese designer with more than 30 years of experience in the fashion industry.
He started designing shoes for local markets before moving to the Gulf region and becoming head of buying for renowned fashion companies.
Elias worked closely with prominent international brands and women’s shoes designer, moving within fashion capitals; Milan, Paris, London and New York.
This allowed him to build his own vision revolving around the essential role that footwear plays in making any outfit unique.
Elias created this brand to translate his experience and knowledge from over the
years into a concrete embodiment of his worldview.
VISION
Footwear is commonly referred to as an accessory.
We believe that styling an outfit is about wearing the shoes first and then the clothes that go with it.
The shoes are the main component of any outfit, they make the difference,
everything else is complementary, everything else is the accessory.
We believe that every time a woman chooses a pair of shoes, she is choosing a statement
to express herself.
A woman’s choice of shoes serves as her own personal signature.